Data Review of AFE 2026

Statistics show that AFE 2026 drew a total of 63,289 visitor attendances, including 4,336 overseas professional visitors. The audience comprised specialized groups such as import-export traders, flower and horticulture distributors/agents, operators of flower hypermarkets and florists, growers and cultivation bases, flower associations and industry organizations, floral art training institutions and academies, as well as practitioners in home design and garden landscaping. International visitors came from over 60 countries and regions, including Russia, the United States, Japan, the United Kingdom, Canada, Vietnam, Australia, New Zealand, Brazil, South Korea, India, Indonesia, Malaysia, Thailand, Singapore, the UAE, the Netherlands, Pakistan, Saudi Arabia, Egypt, Nigeria, Sri Lanka, and Colombia.

Exhibitor Categories:

27% Flowers (cut flowers, cut foliage, flower potted plants)

25% Potted Plants (seeds, bulbs, potted plants, tropical plants, etc.)

15% Horticultural Supplies (flower pots, floral nutrients, growing media, etc.)

14% Facilities & Technologies (floral refrigeration, garden machinery, etc.)

8% Florist Supplies (vases, packaging materials, artificial flowers, etc.)

6% Garden Supplies (fences, swings, garden tables & chairs, etc.)

5% Floral Art (floral schools, training, design services, etc.)

Global Buyer Categories:

28.8% Distributors, agents, e-commerce platforms

26.23% Seed & cultivation institutions

23.05% Physical florists/gift shops

7.5% Flower import & export traders

6% Floral design & training institutions

5.82% Equipment & supplies suppliers

2.6% Associations & media organizations

Global Buyer Regional Origins:

45% ASEAN (Vietnam, Malaysia, Indonesia, Thailand, etc.

20% East Asia (Japan, South Korea)

8% South Asia (India, Pakistan, Sri Lanka, etc.)

8% Europe (Russia, Germany, UK, France, Italy, etc.)

6% Middle East (UAE, Saudi Arabia, Qatar, etc.)

5% Oceania (Australia, New Zealand, etc.)

4% Americas (USA, Canada, Brazil, Colombia, Mexico, etc.)

3% Africa (Kenya, South Africa, Ethiopia, etc.)

1% Other regions