REVIEW OF AFE 2026

 

1. Statics

63,289 Visitors

4,336 Overseas Visitors

60+ Countries and Regions

 

2. Highlights:

The 16th Asia Flower Expo 2026 was grandly held at the Canton Fair Complex in Guangzhou from May 15th to 17th, 2026. It comprehensively showcased products across the entire flower industry chain, including flower seedlings, potted plants, cut flowers, horticultural supplies, florist supplies, and floral art services. From groundbreaking new flower varieties to intelligent equipment, from eco - friendly horticultural materials to creative floral designs, the dazzling array of exhibits painted a vibrant industrial panorama of flourishing diversity.

 

As an annual grand event, the expo attracted numerous domestic and international enterprises to participate enthusiastically. Associations and brand enterprises from the industry, such as the Guangdong Flower Association, Guangdong Flower Council, Sichuan Flower Association, Zhejiang Flower Association, Guangzhou Flower Industry Association, Zhongshan Orchid Association, Zhuhai Flower Industry Association, Zhangzhou Moth Orchid Association, Heshan Flowers and Trees Bonsai Association, Foshan Chancheng Bonsai Art Association, Guangzhou Flower Research Center, Kunming Anthura, Daguan Agriculture, Lushi, Lanjiarong, Lujulong, Institute of Environmental Horticulture, Guangdong Academy of Agricultural Sciences, Hongyue Flowers, Minghui Landscape, Ama Flowers, Lanxiang Horticulture, Runjing Garden, Azi Flowers, Houfu Horticulture, Fenggong Greenhouse, Sanshui Yangte, Weixuan, Sheng'erdai, Jincheng Greenhouse, Klasmann - Deilmann, AYABRIDGE Flower Import and Export Association, BELTOPGAS, AH HOYA, kanchanarat kongkum, Changshi Stainless Steel Flower Pot, Xun Re.dust, Hualeting, Hengyuanlvfeng, Irribene, Petermann, Muyang Plastics, Songle, Yongxing Sprayer, Qianlongwuyu, Shijizhixin, Nalai Ceramics, Yimei Flower Mud, Deye Environmental Appliances, Zhanjiang Zhuohong, Changtai Jinnuo, Huayu Horticulture, Xinyangguang, Tong'en Agriculture, Lvde Trade, Zhong'an Ecology, Qianxiaosheng, Dalian Senmao, Xinyong Horticulture, Renhe Horticulture, Jucheng Horticulture, Intertree Garden, Boya Lighting, Yunka, Rongxing Plastic, Huaduoduo, Chengtai Rubber, Yichangnengxing, Graceyardis, Tongxu, Xushen, Zhongrui Biology, Yongda Ori, Best, Chengrui Agriculture, Xinxin Horticulture, Yingfeng Lianxin, Lihuajiteji, Jucheng Agricultural Machinery, Hongzhan Garden, Langrun Stone Art, Ruipu Light, Quanmei Youpin Flowers, Yusheng Moss, Hualailiao, Ruidong Chemical, Zhuojun Group, Dongfang Huayun, Yuguan Enterprise, Yutuo, Fengyuan, Lvba, Zhongxin Flower Farm, Fanhuamijing, all showcased their latest products and cutting - edge technologies at the event.

 

3. Exhibitor Categories

27% Flowers (cut flowers, cut foliage, flower potted plants)

25% Potted Plants (seeds, bulbs, potted plants, tropical plants, etc.)

15% Horticultural Supplies (flower pots, floral nutrients, growing media, etc.)

14% Facilities & Technologies (floral refrigeration, garden machinery, etc.)

8% Florist Supplies (vases, packaging materials, artificial flowers, etc.)

6% Garden Supplies (fences, swings, garden tables & chairs, etc.)

5% Floral Art (floral schools, training, design services, etc.)

 

4. Global Buyer Categories

28.8% Distributors, agents, e-commerce platforms

26.23% Seed & cultivation institutions

23.05% Physical florists/gift shops

7.5% Flower import & export traders

6% Floral design & training institutions

5.82% Equipment & supplies suppliers

2.6% Associations & media organizations

 

5. Global Buyer Regional Origins

45% ASEAN (Vietnam, Malaysia, Indonesia, Thailand, etc.)

20% East Asia (Japan, South Korea)

8% South Asia (India, Pakistan, Sri Lanka, etc.)

8% Europe (Russia, Germany, UK, France, Italy, etc.)

6% Middle East (UAE, Saudi Arabia, Qatar, etc.)

5% Oceania (Australia, New Zealand, etc.)

4% Americas (USA, Canada, Brazil, Colombia, Mexico, etc.)

3% Africa (Kenya, South Africa, Ethiopia, etc.)

1% Other regions

 

6. Global Buyers' Visit Objectives

84% Market research

75% Product procurement

47% Industry networking

41% Partnership exploration

22% Agent recruitment

6% Others

 

Statistics show that AFE 2026 drew a total of 63,289 visitor attendances, including 4,336 overseas professional visitors. The audience comprised specialized groups such as import-export traders, flower and horticulture distributors/agents, operators of flower hypermarkets and florists, growers and cultivation bases, flower associations and industry organizations, floral art training institutions and academies, as well as practitioners in home design and garden landscaping. International visitors came from over 60 countries and regions, including Russia, the United States, Japan, the United Kingdom, Canada, Vietnam, Australia, New Zealand, Brazil, South Korea, India, Indonesia, Malaysia, Thailand, Singapore, the UAE, the Netherlands, Pakistan, Saudi Arabia, Egypt, Nigeria, Sri Lanka, and Colombia.

 

With its grand scale, full-industry-chain lineup, and exceptional attendance, the expo has established itself as a highly fruitful annual floral event. The exhibition halls bustled with crowds and vibrant transactions, as enthusiastic demand filled every corner—creating a thriving atmosphere of robust buying and selling. Aligned online and offline, the expo’s highlights dominated social platforms. This event stands not only as a concentrated showcase of the industry’s vitality, but also as a powerful declaration of the new era of floral consumption.

 

7. Tropical Plant Zone

As a key featured section of the expo, the Tropical Plant Zone became an immediate focal point upon its launch. A diverse array of popular varieties—from Zamioculcas zamiifolia (ZZ Plant), Calathea ornata, Monstera deliciosa, and Epipremnum aureum (Golden Pothos) to Aglaonema commutatum, Spathiphyllum (Peace Lily), and Philodendron—drew massive crowds. The zone buzzed with activity: from rare leaf varieties commanding premium prices to budget-friendly potted plants flying off the shelves, young consumers emerged as the dominant buyer group. Exhibitors struggled to restock quickly enough to meet the surging demand. This "green craze" ignited by the Tropical Plant Zone spread beyond the exhibition stands: to the corners of homes, to live streams on screens, and to the conversations shared among friends.

 

8. Concurrent Activities

During the expo, the 2026 China "Florist" Conference and a series of themed events were held on-site. Bringing together seasoned florist managers and leading floral artists, the events featured in-depth discussions with attendees on core topics such as floral retailing, cross-industry collaboration, and order acquisition. They also showcased stunning floral demonstrations, including classic Japanese ikebana, traditional Nanyang-style flower arrangements, table centerpieces, and commercial bouquets.The Chinese floral art exhibition gathered four major floral schools, with six floral designers using stems and blooms to reinterpret traditional Chinese aesthetics through poetic visuals and heartfelt arrangements. Meanwhile, the four-day floral live-streaming event invited floral artists to create immersive floral installations, presenting Guangzhou (the "City of Flowers") with a floral art feast that blends nature, art, and life philosophy.These diverse activities complemented each other, merging professionalism with aesthetic depth. They fully demonstrated the flower art industry’s new achievements and fresh trends in commercial innovation, artistic inheritance, and international exchanges.