INVITATION

 

ASIA FLOWER EXPO

2027 Asia Floriculture & Horticulture Trade Fair

(Concurrent Events:World Tropical Plant Expo &

China “Florist+” Conference)

Date: May 15-17, 2027

Venue: China Import and Export Fair Complex, Guangzhou, China

 

I. ORGANIZATIONS & INSTITUTIONS

Steering Organization:

Guangzhou Municipal Forestry and Landscaping Bureau

Guangdong Flower Association   

          

Supporting Organization:

Japan Flower Export Association

Guangxi Flower Association

Fujian Flower Association

Hunan Flower Association

Guizhou Flower Association

Hubei Provincial Association of Penjing and Omamental Flowers & Woods

Guang Dong Flower Council

Horticulture & Landscaping Industry Association of Australia

Jiangxi Flower Association

Hainan Flower Association

Yunnan Provincial Flower Trade Association

Sichuan Flower Association

Zhejiang Flower Association

Shenzhen Flower Association

             

Host:

Guangdong Grandeur International Exhibition Group Co., Ltd.

          

Co-Organizer:

Guangzhou Flower Association       

Zhuhai Flower Industry Association  

 

Advisory Organization:

Brighten Floriplant

Guangzhou Flower Research Centre

Anthura (Kunming)     

Environmental Horticulture Research Institute of Guangdong Academy of Agricultural Sciences

Kunming Puning 24 Flowers Supply Chain Management

LVJULONG Flower Planting

Foshan Nanhai Xinweisong Gardening

Shanghai Lan Flora Horticulture

Hongyue Horticulture

Guangdong DGSTAR

Kunming Van den Berg Roses

Foshan Qiqiao Horticulture

Qianxi Green Yuan Plant and Animal Technology Development

Guangcai Wuyang Agricuitural Technology Development (Wuhan)

Guangzhou Lushi Biotechnology

 

II.BACKGROUND

A single flower is sparking a new revolution in the global consumer economy.

In recent years, fresh flower consumption has become a part of daily life, with its emotional value becoming increasingly prominent and the consumer market space continuously expanding. Relevant institutions predict that by 2030, the global flower market will reach a scale of 69.7 billion US dollars, with an annual compound growth rate of approximately 3.6%. From offline to online, from product sales to experience delivery, the industry is gradually breaking away from the path dependence on traditional festivals and B2B bulk purchases, and stepping into a new stage of global competition that is technology - driven, dominated by emotional value, integrates online and offline, and is highly segmented.

To connect the global flower industry chain resources, unlock the multi - billion - dollar "fresh flower economy" market, and enhance Guangzhou's status as the "City of Flowers", the 17th Asia Flower Industry Expo 2027, organized by Guangdong Grandeur International Exhibition Group Co., Ltd., will be held from May 15th to 17th, 2027 at the Canton Fair Complex in Pazhou, Guangzhou. The event is guided by the Guangdong Flower Association and supported by numerous industry institutions.

The Asia Flower Expo,was founded in 2008 and has been successfully held for 16 sessions. Since its inception, the expo has attracted the participation of over 3,000 well - known brand enterprises worldwide, such as Royal Flora Holland, BinFen, QiQiao, Danzi Flowers, Anthura, DLF, and Kingenta. It has served more than 500,000 professional visitors from both domestic and international markets. After 16 years of development, the expo has transformed from a single - product display platform into a comprehensive industry event covering the entire industry chain. It has always been dedicated to connecting global resources, promoting the integration of the Chinese flower industry with the international market, and providing the industry with a one - stop service for new product launches, technical exchanges, business negotiations, and trend - watching.

 

III. REVIEW OF AFE 2026

1. Statics

63,289 Visitors

4,336 Overseas Visitors

60+ Countries and Regions

 

2. Highlights:

The 16th Asia Flower Expo 2026 was grandly held at the Canton Fair Complex in Guangzhou from May 15th to 17th, 2026. It comprehensively showcased products across the entire flower industry chain, including flower seedlings, potted plants, cut flowers, horticultural supplies, florist supplies, and floral art services. From groundbreaking new flower varieties to intelligent equipment, from eco - friendly horticultural materials to creative floral designs, the dazzling array of exhibits painted a vibrant industrial panorama of flourishing diversity.

As an annual grand event, the expo attracted numerous domestic and international enterprises to participate enthusiastically. Associations and brand enterprises from the industry, such as the Guangdong Flower Association, Guangdong Flower Council, Sichuan Flower Association, Zhejiang Flower Association, Guangzhou Flower Industry Association, Zhongshan Orchid Association, Zhuhai Flower Industry Association, Zhangzhou Moth Orchid Association, Heshan Flowers and Trees Bonsai Association, Foshan Chancheng Bonsai Art Association, Guangzhou Flower Research Center, Kunming Anthura, Daguan Agriculture, Lushi, Lanjiarong, Lujulong, Institute of Environmental Horticulture, Guangdong Academy of Agricultural Sciences, Hongyue Flowers, Minghui Landscape, Ama Flowers, Lanxiang Horticulture, Runjing Garden, Azi Flowers, Houfu Horticulture, Fenggong Greenhouse, Sanshui Yangte, Weixuan, Sheng'erdai, Jincheng Greenhouse, Klasmann - Deilmann, AYABRIDGE Flower Import and Export Association, BELTOPGAS, AH HOYA, kanchanarat kongkum, Changshi Stainless Steel Flower Pot, Xun Re.dust, Hualeting, Hengyuanlvfeng, Irribene, Petermann, Muyang Plastics, Songle, Yongxing Sprayer, Qianlongwuyu, Shijizhixin, Nalai Ceramics, Yimei Flower Mud, Deye Environmental Appliances, Zhanjiang Zhuohong, Changtai Jinnuo, Huayu Horticulture, Xinyangguang, Tong'en Agriculture, Lvde Trade, Zhong'an Ecology, Qianxiaosheng, Dalian Senmao, Xinyong Horticulture, Renhe Horticulture, Jucheng Horticulture, Intertree Garden, Boya Lighting, Yunka, Rongxing Plastic, Huaduoduo, Chengtai Rubber, Yichangnengxing, Graceyardis, Tongxu, Xushen, Zhongrui Biology, Yongda Ori, Best, Chengrui Agriculture, Xinxin Horticulture, Yingfeng Lianxin, Lihuajiteji, Jucheng Agricultural Machinery, Hongzhan Garden, Langrun Stone Art, Ruipu Light, Quanmei Youpin Flowers, Yusheng Moss, Hualailiao, Ruidong Chemical, Zhuojun Group, Dongfang Huayun, Yuguan Enterprise, Yutuo, Fengyuan, Lvba, Zhongxin Flower Farm, Fanhuamijing, all showcased their latest products and cutting - edge technologies at the event.

 

3. Exhibitor Categories

27% Flowers (cut flowers, cut foliage, flower potted plants)

25% Potted Plants (seeds, bulbs, potted plants, tropical plants, etc.)

15% Horticultural Supplies (flower pots, floral nutrients, growing media, etc.)

14% Facilities & Technologies (floral refrigeration, garden machinery, etc.)

8% Florist Supplies (vases, packaging materials, artificial flowers, etc.)

6% Garden Supplies (fences, swings, garden tables & chairs, etc.)

5% Floral Art (floral schools, training, design services, etc.)

 

4. Global Buyer Categories

28.8% Distributors, agents, e-commerce platforms

26.23% Seed & cultivation institutions

23.05% Physical florists/gift shops

7.5% Flower import & export traders

6% Floral design & training institutions

5.82% Equipment & supplies suppliers

2.6% Associations & media organizations

 

5. Global Buyer Regional Origins

45% ASEAN (Vietnam, Malaysia, Indonesia, Thailand, etc.)

20% East Asia (Japan, South Korea)

8% South Asia (India, Pakistan, Sri Lanka, etc.)

8% Europe (Russia, Germany, UK, France, Italy, etc.)

6% Middle East (UAE, Saudi Arabia, Qatar, etc.)

5% Oceania (Australia, New Zealand, etc.)

4% Americas (USA, Canada, Brazil, Colombia, Mexico, etc.)

3% Africa (Kenya, South Africa, Ethiopia, etc.)

1% Other regions

 

6. Global Buyers' Visit Objectives

84% Market research

75% Product procurement

47% Industry networking

41% Partnership exploration

22% Agent recruitment

6% Others

 

Statistics show that AFE 2026 drew a total of 63,289 visitor attendances, including 4,336 overseas professional visitors. The audience comprised specialized groups such as import-export traders, flower and horticulture distributors/agents, operators of flower hypermarkets and florists, growers and cultivation bases, flower associations and industry organizations, floral art training institutions and academies, as well as practitioners in home design and garden landscaping. International visitors came from over 60 countries and regions, including Russia, the United States, Japan, the United Kingdom, Canada, Vietnam, Australia, New Zealand, Brazil, South Korea, India, Indonesia, Malaysia, Thailand, Singapore, the UAE, the Netherlands, Pakistan, Saudi Arabia, Egypt, Nigeria, Sri Lanka, and Colombia.

With its grand scale, full-industry-chain lineup, and exceptional attendance, the expo has established itself as a highly fruitful annual floral event. The exhibition halls bustled with crowds and vibrant transactions, as enthusiastic demand filled every corner—creating a thriving atmosphere of robust buying and selling. Aligned online and offline, the expo’s highlights dominated social platforms. This event stands not only as a concentrated showcase of the industry’s vitality, but also as a powerful declaration of the new era of floral consumption.

 

7. Tropical Plant Zone

As a key featured section of the expo, the Tropical Plant Zone became an immediate focal point upon its launch. A diverse array of popular varieties—from Zamioculcas zamiifolia (ZZ Plant), Calathea ornata, Monstera deliciosa, and Epipremnum aureum (Golden Pothos) to Aglaonema commutatum, Spathiphyllum (Peace Lily), and Philodendron—drew massive crowds. The zone buzzed with activity: from rare leaf varieties commanding premium prices to budget-friendly potted plants flying off the shelves, young consumers emerged as the dominant buyer group. Exhibitors struggled to restock quickly enough to meet the surging demand. This "green craze" ignited by the Tropical Plant Zone spread beyond the exhibition stands: to the corners of homes, to live streams on screens, and to the conversations shared among friends.

 

8. Concurrent Activities

During the expo, the 2026 China "Florist" Conference and a series of themed events were held on-site. Bringing together seasoned florist managers and leading floral artists, the events featured in-depth discussions with attendees on core topics such as floral retailing, cross-industry collaboration, and order acquisition. They also showcased stunning floral demonstrations, including classic Japanese ikebana, traditional Nanyang-style flower arrangements, table centerpieces, and commercial bouquets.The Chinese floral art exhibition gathered four major floral schools, with six floral designers using stems and blooms to reinterpret traditional Chinese aesthetics through poetic visuals and heartfelt arrangements. Meanwhile, the four-day floral live-streaming event invited floral artists to create immersive floral installations, presenting Guangzhou (the "City of Flowers") with a floral art feast that blends nature, art, and life philosophy.These diverse activities complemented each other, merging professionalism with aesthetic depth. They fully demonstrated the flower art industry’s new achievements and fresh trends in commercial innovation, artistic inheritance, and international exchanges.

 

IV. AFE2027 INTRODUCTION

Expo Theme: Blossoms in Guangzhou · Co-Creating the Future

Expo Dates: May 15–17, 2027

Venue: Canton Fair Complex, Guangzhou

Exhibition Scale: 30,000 sqm

Number of Exhibitors: 600

Visitor Volume: 60,000 + professional visitors (including 6,000 international buyers)

 

The 17th Asia Flower Expo (AFE 2027) will bloom to launch at the Canton Fair Complex in Guangzhou from May 15–17, 2027. Carrying forward the theme "Blossoms in Guangzhou · Co-Creating the Future", it will focus on core industry development needs including omnichannel supply chains, variety innovation, and flower exports. Spanning over 30,000 square meters, the expo will gather more than 600 domestic and international brands, showcasing cutting-edge achievements across the entire flower industry chain—from seedlings, potted plants, and cut flowers to horticultural supplies, florist goods, and floral art services. It is expected to attract over 60,000 professional visitors.Concurrent with the expo, the 2027 China "Florist+" Conference and a series of themed events will be held, alongside special exhibitions on courtyards, outdoor spaces, and landscaping. Together, these will form an annual consumption gala covering the full flower industry chain.

In May, Guangzhou will see exhibitions and events will be seen to converge into a vibrant hub, where flowers and the city glow in perfect harmony—this is what global floral practitioners and enthusiasts alike are eagerly anticipating.

 

V. EXHIBITS SCOPE

1.Flowers:

Cut flowers (roses, peonies, tulips, chrysanthemums, baby’s breath, carnations, lilies, alstroemerias, hydrangeas, etc.); cut foliage; potted flowers (orchids, phalaenopsis, narcissus, potted blooms, bedding plants, poinsettias, hyacinths, anthuriums, peonies, bromeliads, hydroponic plants, etc.).

2.Potted Plants:

Succulents, shade plants, shaped plants, orchids, ornamental crops, bonsai, potted vegetables, fruit-bearing potted plants, cacti, seeds, bulbs, seedlings, etc.

3.Florist Supplies:

Vases, dried flowers, preserved flowers, floral products, floral arrangement tools, ribbons, packaging materials, artificial plants, artificial flowers, decorative plants, etc.

4.Horticultural Supplies:

Flower pots, vases, plant stands, flower baskets, floral nutrients, soil, peat, growing media, potting soil, pesticides, fertilizers, tissue culture products, biological control tools, soil additives, etc.

5.Garden Supplies:

Fences, swings, garden tables and chairs, mosquito traps, signage, trash bins, sunrooms, gardening tools and utensils, etc.

6.Facilities & Technologies:

Greenhouse equipment, heating systems, cold frames, ventilation equipment, seedbeds, cultivation devices, flower seeders, potting machines, measurement and calibration tools, transport and handling equipment, floral refrigeration and preservation equipment, gardening tools, garden machinery, irrigation systems, plastic greenhouses, grow lights, plant supplementary lighting, flower cultivation technologies, software development and consulting services, etc.

7.Floral Art:

Floral schools, floral training programs, floral design services, flower arrangement training, photography services, wedding venue design and styling, etc.

 

VI. EXHIBITION HIGHLIGHTS

1. One-Stop Connectivity — A Global Floriculture Supply Chain Platform

AFE2027 will integrate the entire floriculture value chain, including breeding, production, distribution, and consumption, to build a one-stop supply chain platform for the global flower industry. It enables direct connectivity between high-quality upstream varieties and innovative technologies with real downstream market demand and industry trends. By removing information barriers, the platform facilitates efficient resource allocation and precise collaboration, thereby promoting coordinated development across the entire industry chain.

2. Trending Tropical Plant — A New Million-Dollar Consumption Frontier

In response to the continued popularity of tropical plant among younger consumers, AFE2027 will feature a significantly upgraded Tropical Plant Zone. It will bring together leading international growers and emerging brands, creating a flagship annual event for tropical plant varieties, technology exchange, and community interaction. A wide range of tropical plant species will be showcased, alongside cultivation equipment, plant lifestyle products, and supporting horticultural supplies, covering the full industry ecosystem.

3. Global Expansion — A Fast Track for International Floriculture Trade

Leveraging an extensive global industry network, the Expo will gather professional buyers including breeders, growers, traders, and chain florists. In cooperation with international industry associations and cross-border trade service providers, the event aims to create a more efficient business matchmaking environment, enabling participating companies to connect more effectively with overseas distribution channels and purchase orders.

4. City Identity — “Flower City, Flower Festival”

Using flowers as a medium, AFE2027 continues to strengthen Guangzhou’s identity as the “the City of Flower” . From event planning and on-site experience to exhibitor services and visitor engagement, the Expo will create a vibrant and immersive floriculture trade atmosphere. It aims to transform “visiting a flower exhibition in Guangzhou” into “experiencing a flower festival in Guangzhou,” establishing a signature seasonal celebration for floriculture consumption.

5. Youth Engagement — “Flower-Inspired” Experiences for the Younger Generation

Targeting the growing demand from younger audiences, the Expo will present curated floral and plant-related products with strong aesthetic, quality, and social attributes. A dedicated experiential zone will be created for young visitors, featuring interactive stamp-collection activities, immersive installations, and optimized exhibition routes. These initiatives aim to enhance visitor engagement and consumer experience, transforming young audiences from passive viewers into active participants, thereby injecting fresh vitality into the floriculture industry.

 

VII. CONCURRENT EVENTS

“New Chapter in Flowers, Co-Creating the Future” — More Than Beauty, It Is Innovation

The 2027 China “Florist+” Conference will adopt a multi-format approach, including thematic forums, floral art performances, floral installation exhibitions, and traditional Chinese floral art showcases. It will bring together leading global floral designers, innovative florists, industry pioneers, and cross-sector practitioners to explore new trends and opportunities. The conference aims to empower the floristry and floral retail industries to innovate through transformation and grow through cross-disciplinary collaboration.

“Dreaming with Flowers, Moving Toward Innovation” — International Floral Art Performance

Top international floral artists from multiple countries will present live demonstrations, showcasing a cross-cultural dialogue of floral design. Influences from German, British, American, Russian, Korean, and other design schools will be featured, creating a diverse artistic exchange. This program highlights the intersection of artistic expression and commercial application, unlocking new possibilities in floral creativity.

“Eastern Elegance, Contemporary Revival” — Chinese Floral Art Exhibition

Rooted in Chinese cultural heritage, this exhibition reinterprets traditional Eastern floral aesthetics through a contemporary lens. Presented as an immersive spatial narrative, it highlights the serenity and structural beauty of Chinese floral art. Rather than replication, it represents renewal—distilling spirit from centuries of tradition and re-expressing it in a modern visual language, allowing classical aesthetics to breathe anew in the present era.

“Coexistence with Nature, Poetic Living” — Floral Installation Design Exhibition

Continuing the core philosophy of environmental protection and coexistence of all living things, this exhibition explores the relationship between florals, space, and humanity through a contemporary aesthetic approach. Each installation serves as a tribute to nature, bringing a sense of breathing space and poetic imagination into urban environments, and gently integrating nature into everyday life.

 

VIII. GLOBAL BUYER PROGRAM

1. Buyer Profiles

The Expo will invite international buyers including floriculture import-export traders, florists, floral wholesale distributors, supermarket buyers, garden supply retailers and distributors, floral training institutions, interior and landscape design firms, as well as growers and distributors of flowers, potted plants, seedlings, ornamental plants, and shade-loving plants. Industry associations and media representatives will also be included.

2. Buyer Recruitment Channels

Buyer outreach will be conducted through multiple channels, including big data SMS campaigns, AI-driven voice calls, bulk email marketing, online promotion, media advertising, and cooperation with industry associations and organizations, ensuring accurate and efficient buyer engagement.

3. Global Buyer Sources

Target buyer regions include Japan, the Netherlands, Ecuador, Kenya, Thailand, Ethiopia, Colombia, India, Germany, France, the United States, Australia, the United Kingdom, South Korea, Russia, Singapore, Israel, Austria, Sweden, Vietnam, Canada, Pakistan, Sri Lanka, Türkiye, Malaysia, Italy, and more than 60 countries and regions worldwide.

 

IX. MARKETING & PROMOTION

1. Full-Media Matrix Communication

A comprehensive, multi-platform communication network will be established across major online channels. Through strategic topic planning, content operations, and targeted advertising, the Expo will continuously amplify its visibility. Extensive collaboration with media partners will help build sustained promotional momentum, significantly enhancing brand exposure, industry influence, and professional attractiveness.

2. Expansion of Global Channels

Cooperation will be established with embassies, consulates, floriculture associations, and industry organizations worldwide to invite member enterprises and buyer delegations. Leveraging international cooperation networks and industry databases, the Expo will reach over 100 countries and regions, with targeted invitations extended to professional buyers including traders, florists, growers, and distributors.

3. Digital Supply Chain Platform

Using Grandeur Group’s “Cloud Exhibition Power” metaverse-based exhibition and marketing system, the Expo will build an online Asia Floriculture Industry Supply Chain Platform. Supported by over 20 years of industry data accumulation and advanced digital exhibition technologies, the platform will enable precise online matching of supply and demand, facilitating efficient global business connections.

4. Media Support

(1)Strategic Cooperation Media

Pre-Exhibition Media Coverage: 500+

On-Site Media Coverage: 30+

Post-Exhibition Coverage: 300+

(2)Part of the Media Partners

Overseas: Ridjey Group, Agrar Messe, Expobeds, IIHE, Agrar Presse Portal, Proplanta, BuyersCONTACTS, Myplant & Garden, Helpinver, Flormarket Global, ExpoClub, Horti India Expo, International Horticulture Goyang Korea, India Export News, GROWTECH, Russia Expo, INAGRITECH, INAGRICHEM, SUGAR MACH, KindCongress, The Agrifood Data, The Flora Journal, Floraldaily, Hortidaily, Myfair, TradeAsia, Sogevity, Landscape ISTANBUL Fair, Velvet Path, EU Gardens, ARCHITIME, etc.

Domestic: Xinhua News Agency, CCTV.com, China News Service, China National Radio, Sina News, Baidu News, NetEase News, Toutiao, Sohu News, Tencent News, China.com, China Internet Information Center, China Business, China Business Herald, Xinhua Daily, Yunnan Net, China Flower Net, Flower World Net, China Flowers and Trees Net, China Fortune Net, Guangzhou Daily, Shenzhen Special Zone Daily, Guangdong Economic Channel, Beijing Radio Net, Yunnan Economic News, Fujian News, Zhejiang Online, Anhui Online, Anhui Online, China Horticulture Information Net, etc.

 

X. BOOTH FEES

Luxury Booth: USD 2,300 per Booth

Shell Booth: USD 2,000 per Booth

Raw Space: USD 200 per m2

 

XI. PARTICIPATION FLOW

1. Exhibitors are required to provide a scanned copy of the company business license to the Organizing Committee, complete the Exhibition Application Form in detail, and affix the official company seal.

2. The completed application form, together with a stamped copy of the business license or a scanned version sent via email, shall be submitted to the Secretariat Office by express delivery or email.

3. The participation fee shall be remitted to the designated bank account within five days. A copy of the payment slip must be sent to the Secretariat Office for confirmation.

 

XII. OVERSEAS ROADSHOW

 

2026 ASEAN Garden Living Expo (AGLE 2026)

Time: September 10th to 12th, 2026

Venue: MITEC Kuala Lumpur, Malaysia

 

The 2026 ASEAN Garden Living Expo (AGLE 2026) will bring together horticultural brands, floriculture enterprises, landscape designers, real estate developers, engineering contractors, government institutions, distributors, agents, and industry experts from all ten ASEAN countries as well as global markets.

The Expo will comprehensively showcase innovative products and integrated solutions across the full garden industry value chain, including floriculture and horticulture products, gardening materials, landscape design and engineering services, garden tools and machinery, outdoor furniture and leisure products, as well as garden and landscaping supplies.

Through precise business matchmaking activities, authoritative industry forums, and government–enterprise cooperation platforms, the event aims to help participating companies efficiently access and expand into the ASEAN emerging market of 680 million consumers.

 

XIII. CONTACT INFORMATION

Guangdong Grandeur International Exhibition Group Co., Ltd.

Address: 18/F., Park Place, 148 Xingangdong Road, Haizhu District, Guangzhou

Official Tel: 4006-258-268

Email: grand1@grandeurhw.com; info9@grandeurhk.com

WhatsApp: +86 130 2553 3908         

Website: www.flowerexpoasia.com

LinkedIn:https://www.linkedin.com/in/nathan-chan-0100963a2/

Facebook: https://www.facebook.com/NathanAFE/