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Top 10 Flower Industry News of 2023
Author：未知 Source： Updated:2024-02-22 10:02:11
Top 10 Flower Industry News of 2023
01# Yunnan flower enterprises set up alliance to focus on new variety R&D and protection
With the accelerated internationalization of China's flower industry development, variety rights issues become more and more prominent. In order to promote the solution of China's flower seed industry "necklace" problem, February 20, led by Kunming Yang Yuexiu Horticultural Company, joint Yunnan Yingmao, Kunming colorful, Yuxi Diritte, Yunnan Xilus, Maeang Horticulture (Yunnan), Kunming Hongzhihua company, in Kunming, jointly initiated the establishment of the new variety of flowers R & D and protection of the Alliance, aims to promote the construction of flower breeding industry order, protect the legitimate rights and interests of flower breeders and growers, and promote the sustainable and healthy development of the industry. Build the order of flower breeding industry, protect the legitimate rights and interests of flower breeders and growers, and promote the sustainable and healthy development of the industry.
02# Flower and horticulture offline exhibition fully recovered
This year, China's economy in the continued pressure out of a good recovery curve, flower and horticulture will be fully restored. China International Family Flower & Horticulture Exhibition and China Flower Retail Industry Exchange, China International Flower & Horticulture Exhibition, Guangzhou New and Superior Flower Varieties Exhibition, Asia Flower Industry Expo, Xiamen International Flower New Varieties Exhibition, Guangdong, Hong Kong and Macao Greater Bay Area Flower Show, Shanghai (International) Flower Show, the World Garden Congress, Kunming International Flower Show, Cross-Strait Flower Expo and other successive debuts, to strengthen exchanges, expand cooperation in flower trade, promote and guide the consumption of flowers, revitalize the development of the industry, and promote the development of the industry. It has played a positive role in strengthening exchanges, expanding cooperation in the flower trade, promoting and guiding flower consumption, and boosting confidence in the development of the industry.
03# National Flower Industry Development Plan (2022-2035) issued
On May 5, the National Forestry and Grassland Bureau and the Ministry of Agriculture and Rural Development jointly issued the "National Flower Industry Development Plan (2022-2035)", which specifies the development goals of China's flower industry in the "14th Five-Year Plan" period and the visionary goals for 2035, i.e., the annual sales volume of flowers will reach RMB 300 billion in 2025, and the annual export volume of flowers will reach USD 700 million. In 2025, the annual sales of flowers will reach RMB 300 billion, the annual export value of flowers will reach USD 700 million, and the market share of self-breeding varieties of major commercial flowers will reach 10%. By 2035, the market share of major flower self-breeding varieties will reach 25%, with annual flower sales exceeding 700 billion yuan, basically building a flower power. The Plan puts forward a total of seven development strategies and 11 development priorities.
04# Star effect driven flower sales break the circle
In the first half of the year, the TV series "Going to the windy place" was aired, which was praised by the audience as Yunnan's propaganda film and the best postcard for foreign cultural output. One of the "Liu Yifei flowers" stills fire, but also driven by the Kunming Flower Shooting Center and Yunnan Jinke joint agent of the pink rose 'Lychee' hot sales. On the eve of Valentine's Day, 'Lychee' origin shipment price of up to 8 yuan each, the highest market, "Liu Yifei with the same rose" in the florist single selling price of more than 30 yuan. 2023, Zibo hit on the barbecue, Ruixing hit on Maotai, flowers and star combinations, to achieve a The broken circle effect, which also triggered practitioners to think about cross-border leverage to expand the market, enhance sales and branding.
05# Final judgment in the case of contractual breach of contract for the best-selling new hydrangea variety in China
Yang Yuyong, the founder of Kunming Yang Moon Season Horticulture Limited Liability Company, as the breeder of hydrangea 'Boda Blue', sued the grower for contract breach of contract dispute, and achieved a favorable verdict in both the first trial and the final judgment. The first trial ruled that the defendant had to pay 250,000 yuan in variety right royalties, and on October 23, the final judgment added 50,000 yuan in liquidated damages on top of the first trial. Hydrangea 'Boda Blue' accounted for more than 60% of China's cut flower hydrangea market share, is highly representative of China's self-breeding new varieties of flowers. This judgment is of great significance to the research and development and protection of new varieties of flowers in China.
06# Traditional flower market accelerates transformation, garden centre mode diversification
The rapid development of Internet e-commerce, the offline entity business has caused a small impact. 2023, many traditional flower market began to accelerate the transformation and upgrading, and to the transformation of the garden centre model trend is becoming more and more obvious. Such as Chengdu spring flower paradise this year completed the spring ravine garden centre, Shanghai "cloud - flower valley" planning and construction of the garden centre complex and so on.
As a carrier, the garden centre is integrating diversified services, such as catering, parent-child education, cultural creation, study, training, etc., to provide consumers with a better offline experience.
07# Flower e-commerce unicorn shut down for consolidation
September 25, Flowerplus flower plus founder Wang Ke released an internal letter, said the company because the bank account is blocked, can not be normal performance, into the closure and consolidation stage. Previously there has been a group of vertical flower business such as Aishang quit the stage, triggering the industry outside the track of the dumbing down of the discussion. 5 December, Wang Ke said in the live broadcast: flower plus business model is no problem, operating problems mainly stem from the impact of the epidemic and operating costs are too high; the next step, flower plus will reduce the cost of the business focus shifted to the product and fulfilment to do a good job of the experience of the flowers. Whether flowers can regain new life, need time to give the answer.
08# Flowers live heat remains, to homogenisation competition is the trend
In contrast to the "withering" of the vertical e-commerce of flowers, the heat of the live broadcast of flowers and greenery continues to grow. Over the past three years, Doonan flowers live in the jitterbug on the transaction scale of more than 100 million yuan; in 2022, Yunnan flower industry zone stationed in the jitterbug business four times year-on-year growth, a total of 548,000 live flowers; 2023 video number of flowers and greenery sales year-on-year rapid growth, the business re-buy rate of 90%. In order to achieve benign development, Taobao, Jitterbug, Meituan and other different e-commerce platforms to try to go homogeneous competition, so that high-quality flower products and services have a greater bargaining space, such as the Meituan takeaway this year to create a focus on high-quality flowers, "there is a flower Yang" project.
09# Jinling Autumn Rhythm" Oriental Flower Arrangement Joint Exhibition Amazing "One Show, One Meeting"
October 20 to 22, in the Nanjing International Exhibition Centre held the Ninth China International Family Flower and Horticulture Exhibition, bringing together 17 oriental flower arrangement schools, masters, a total of 200 works of flower arrangement "Jinling Autumn Rhythm" Oriental Flower Arrangement Joint Exhibition, beautiful, popularity is booming. During the same period, the 23rd China Flower Retail Industry Exchange Meeting was held at the same place, which brought together domestic and international floral art masters to give wonderful performances, as well as the founder of the head of the florist shop to talk about the many possibilities of the transformation of the florist shop in the next 10 years, which attracted a lot of attention from the industry. The 1,200 seats in the infield of the Zero Fair were filled to capacity, and the exhibitors of the Home Gardening Show gained a lot of benefits.
10# Increased polarisation in the florist industry highlights five key trends
In 2023, the polarisation of the florist industry intensified, with many florists not expecting the expected rebound in business, but instead struggling under the consumer downgrade. However, some florists have seen steady growth and brand upgrades. The florist industry in the change highlighted five major trends: First, "rare" "niche" flowers are sought after, high-end florists better business; Second, online operations are imminent, the old-fashioned florists need to transform; Third, the "flower +" composite florist model. Third, the "flower +" composite florist mode is more and more attention; Fourth, the florist training customers, do floral salon prospect; Fifth, Chinese flower arrangement is becoming a new profit growth point of the florist.
