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Royal FloraHolland Getting Involved in Flower Expo China 2017
Author：未知 Source： Updated:2017-02-16 14:02:22
Royal FloraHolland is of much involved in flower Expo China
Royal FloraHolland is the world's largest flower auction company, which is headquartered in Aalsmeer, with locations in Naaldwijk, Rijnsburg and Eelde. Together, th
Royal FloraHolland is of much involved in flower Expo China
Royal FloraHolland is the world's largest flower auction company, which is headquartered in Aalsmeer, with locations in Naaldwijk, Rijnsburg and Eelde. Together, the auction houses are home to the largest flower auction in the world. Well over 20 million flowers and plants imported from Netherlands, Kenya, Israel, Ecuador, Ethiopia and so forth are sold at FloraHolland every day. And therefore, Royal Flora Holland is credited as the Holland's Wall Street For Flowers. Nevertheless, just over 100 years ago, growers came together to the same place to sell their products, who were stronger in the face of traders and got a better price for their plants and flowers. In this context, Royal FloraHolland was come into being. So far, the company has developed rapidly with 6 branches, among which 5 subsidiaries are located in Holland and one of them is in Germany. Aalsmeer Flower Auction is the largest flower auction in the world. The auction building of the flower auction in Aalsmeer is the third largest building in the world.
On March 13-15, 2017, Royal Floraholland is scheduled to participate in Flower Expo China at Guangzhou International Sourcing Center. Remarkably, as the first time to attend China’s flower expo, Royal Floraholland is promising to make several large business deals with the exhibitors, which is a big news for the purchasers or buyers, visitors.
Royal FloraHolland has opened two new distribution centers in China. This is a logical step following the first positive trials on the Chinese market as part of the World Flower Exchange program.
With the advent of the new distribution centers in Guangzhou (Guangdong Province) and Beijing, Royal FloraHolland is now active at three locations in China. There were already an office and distribution center in Shanghai.
China International Floriculture & Horticulture Trade Fair (Flower Expo China)
Held on March 18-20, 2017, Flower Expo China2017 is about to grandly kick off at Guangzhou International Sourcing Center. More than 300 well-known enterprises will take place, such as Brighten Gardening, Lvyuanjing Environmental Technology, Ainong Floriculture (Shanghai), Zhengxin Holriculture, Florseasons, Ming Xing Holriculture, Huatong Art and Craft, displaying a wide range of exhibits, including the flower, florist, flower arrangement training, flower pot and vast, garden tools, landscape supplies, etc.
In 2017, Flower Expo China moves forward with a larger exhibition scale and draws much attention of purchasers, visitors at home and abroad in parallel with several grand events, such as the International Floral Industry Forum on March 13, the China ‘Florist Plus’ Conference on March 14, and Flower Arrangement Contest on March 13-14. And Please also note that a batch of international excellent florists will take active part in the event and stage an outstanding flower arrangement show for every one, such as Mr.Kaz Tanaka from Japan, Mr.Chris Tam of Chrisdelaw Floral Design, Mr.Jaap Wisse from Holland, Mrs.Jessica Keet the designer of Holland Flower Parade, Ms.Konni van Delft from Holland, etc.
Broad Market Prospects
Floral industry is a branch of the agricultural industry. The cultivation, maintenance, management, service, production and circulation of flowers are closely related to each other. As an independent industry system, floral industry embraces a rare development opportunity in Chinese flower markets.
Firstly, the industry remains an increasing demand for a long time due to the acceleration of urbanization creating more chances.
Secondly, the flower consumer target has turned towards individualism owing to the higher living standard of people and the opportunities of growing consumption level. Now, the nationwide flower consumption volume jump obviously with a year-on-year growth of more than 10% while the world largest population of China indeed render a potential consumption market for the floral industry.
Thirdly, the West China Development policy is of great help. Last but not least, China foraying into the international markets is also an integral factor. It is predicted by 2020 China’s flower sale volume will achieve more than 156 billion yuan. An increasing number of international flower institutes, manufacturers and other industry units shows their keen interest in the Asia Pacific flower markets particularly in China markets. Flower Expo China 2017 will definitely welcome more international famous manufacturers, exhibitors and purchasers!