Lighting strategies are increasingly defined by flexibility, system integration, and economic context rather than standardized solutions. According to Jeff Mastin, Director of Lighting Science and Products at Total Grow Light, successful projects depend on aligning technical possibilities with the realities of each grower's operation.

Jeff emphasizes that lighting design rarely exists in isolation. "Crop type, facility constraints, grower expertise, and financial considerations are closely interconnected. This systems-level perspective has guided our company since its founding in 2012, when it transitioned from semiconductor technologies into horticultural LED applications."

Custom planning as a baseline
Rather than focusing on bespoke fixtures, he distinguishes between custom lighting products and custom lighting plans. "In almost every case, a greenhouse project should have some level of customization to the planning," he says. While standardized solutions may work in repeatable environments, most commercial greenhouses require tailored configurations.

Oversimplified approaches can lead to inefficiencies: "Somebody's going to end up with too much power or too little power…or a light that is fine but not the best option." Even fixture spacing and wattage distribution can significantly impact uniformity, crop performance, and long-term costs.

In greenhouses, physical customization is typically less critical than in vertical farms or growth chambers, where space constraints demand precise fixture dimensions. Greenhouse lighting customization tends to focus on performance parameters such as efficiency, spectrum, and integration with existing systems rather than fixture size.

Efficiency and ROI considerations

Energy efficiency remains important, but Jeff frames it within operational context. "If somebody's using the light for just two months of the year, they probably should use the base version," he says. In contrast, high-use environments justify greater upfront investment: "The more hours per year they're running it, the more they should be factoring energy costs."

Application priorities can shift this balance significantly. In research and educational settings, lighting decisions are often driven by experimental outcomes or strict budget constraints rather than operational efficiency. "We might go the other way and say we can do a 25% lower efficiency light and reduce the cost of this project by 40%.

In contrast, commercial greenhouse operations tend to prioritize efficiency and return on investment. With longer operating hours and tighter margins, energy consumption becomes a critical factor, making higher-efficiency solutions more attractive over time."

He adds that spectrum selection adds another layer of complexity, as different spectral outputs influence achievable efficiency, making lighting decisions a balance between energy costs, crop goals, and capital investment.

Infrastructure and retrofit challenges

Existing infrastructure often constrains lighting design, particularly in retrofit projects. Electrical capacity, voltage, and facility layout can all limit options. "If we can make it work with their existing electrical infrastructure, it will always be a priority," he says, emphasizing the need to avoid costly upgrades.

However, gathering accurate data can be difficult. "Growers often don't know how much electricity they have, and electrical personnel don't know what really matters for the plants," he notes. Coordinating between operational and technical teams is therefore essential.

Evolving energy priorities
Energy costs and sustainability goals are influencing decisions, though not uniformly. "It is sometimes a big influence and sometimes it's not," Jeff says, pointing to budget limitations and operational timelines. Incentives and carbon targets are driving efficiency in some regions, while short-term constraints limit adoption in others.

He notes the importance of ongoing dialogue between suppliers and growers. "The way things work best is when we have long conversations to really understand their operations," he says. This collaborative approach enables more precise alignment between technology and application.

For more information:
Total Grow Light
Jeff Mastin
jeff.mastin@totalgrowlight.com
https://totalgrowlight.com/